HI, I'M LARA

NICE TO MEET YOU!

I‘m from Switzerland where I study Design Management International. With experience in marketing, communication & sales, my strengths lie in strategic thinking, with a human-centred approach. Click below to check out my work.

NICE TO MEET YOU!

About

LIFE IS ABOUT PEOPLE.

My passions revolve around people - understanding them, their individual needs, desires, and comprehending what has to be done to satisfy these. Today’s complex issues require a human-centred, holistic, and problem-oriented approach. And this is the attitude I bring to an organization.

COMMUNICATION DESIGN

CUSTOMER CENTRICITY

STRATEGIC THINKING

DESIGN MANAGEMENT

Experience

Amazon Web Services

2020 | London, United Kingdom

Sales Account Representative Intern

In the sales team, I developed digital transformation strategies and service mapping while focusing on understanding industry-wide pain points and priorities. I learned the AWS portfolio, driving technologies, and how to innovate new ways of working to improve efficiency.

KB Touchpoint Management

2018 - 2020 | Aesch, Switzerland

Junior Consultant

In my role, I supported the company’s goal to encourage inspiring customer experiences while building an innovative, agile culture to drive the digitalisation of customer experiences forward.

Hi-Beau International

2019 | Singapore

Creative Marketing Intern

I directly assisted the senior marketing managers, developed marketing strategies and campaigns, managed a national event, and rolled out a transnational project for market expansion.

Sympany Insurances

2017 - 2018 | Basel, Switzerland

Client Advisor

Working as a client advisor at a health insurance, I expanded my knowledge about delivering a holistically valuable experience to customers via diverse touchpoints.

Branding Consultores

2017 | Quito, Ecuador

Marketing & Communication Intern

My tasks included developing marketing strategies, generating content and managing the company’s profiles on several platforms as well as the website’s design.

Portfolio

  • All
  • ADVERTISEMENTS
  • EVENT MANAGEMENT
  • POSM
  • PUBLICATIONS
  • PRODUCT DEVELOPMENT
Product Development

Product Development

Furniture, Public Transport

Publications

Publications

Beauty, Event Management, Publishing

POSM

POSM

Beauty, Wellness, Health

Advertisements

Advertisements

Beauty, Wellness, Health

VOLUNTEERING

Stanford University officially announced me as a “University Innovation Fellow”. The University Innovation Fellows program empowers students to become leaders of change in higher education. Fellows are leading a global movement to ensure that all students gain the attitudes, skills and knowledge required to navigate a complex world. In a team of four students, we develop concepts to improve the student experiences at Lucerne University of Applied Sciences.

//laravondaeniken.com/wp-content/uploads/2019/10/uif3-1-2.png

I have successfully participated in the "Remember Now" Research Project led by the Design Laboratory at the Harvard T. H. Chan School of Public Health. In the Remember Now research project, behaviours are observed, with the goal of designing life after COVID-19. The contribution refers to research activities, including remote subject identification, and remote data gathering, organizing, coding, and uploading.

//laravondaeniken.com/wp-content/uploads/2020/11/Webp.net-resizeimage-4.jpg

References

GET IN TOUCH