HI, I'M LARA

Nice to meet you!

My strengths lie in digital transformation strategies, design, and innovation with a human-centred approach. Previously, I worked in areas such as strategy consulting, sales, or communication. Click below to check out my work, and find out more.

About

I ENJOY DESIGNING STRATEGIES.

My passions revolve around strategies at the intersection of customer needs, business profitability, and technological disruption. My innovative mindset enables me to solve problems creatively and drive value for organizational competitiveness.

Digital Transformations
0%
Creative Problem Solving
0%
Strategic Innovation
0%
Human-centered Design
0%

Experience

Accenture

2022 | Zurich,
Switzerland
Strategic Value Analyst
In the CFO & Enterprise Value team, my focus lays on developing strategies to boost the operative performance of companies, creating futuristic visions for different business areas, analysing value propositions, and building trusting relationships with our clients.

Accenture

2022 | Zurich,
Switzerland

Accenture

2022 | Zurich,
Switzerland
Working Student
Within Strategy & Consulting, I focused on organisational design and strategy including business transformation, change management, talent strategy, digital enablement and more.

Accenture

2022 | Zurich,
Switzerland

Victorinox

2021 | Schwyz,
Switzerland
Digital Learning Thesis
I designed a strategy to facilitate digital learning via a learning management system (LMS). My solution explains how learning via a digital medium can be facilitated to employees with different digital skills and motivation levels. After the successful completion of my thesis, I continued working at Victorinox to support the organisation-wide facilitation of eLearning.

Victorinox

2021 | Schwyz,
Switzerland

Amazon Web Services

2020 | London,
United Kingdom
Sales Account Representative Intern
In the sales team, I developed digital transformation strategies and service mappings while focusing on understanding industry-wide pain points and priorities. I learned the AWS portfolio, driving technologies, and how to innovate new ways of working to improve efficiency.

Amazon Web Services

2020 | London,
United Kingdom

KB Touchpoint Management

2018 - 2020 | Aesch,
Switzerland
Junior Consultant
In my role, I supported the company’s goal to encourage inspiring customer experiences while building an innovative, agile culture to drive the digitalization of customer experiences forward.

KB Touchpoint Management

2018 - 2020 | Aesch,
Switzerland

Hi-Beau International

2019 | Singapore
Creative Marketing Intern
I directly assisted the senior marketing managers, developed marketing strategies and campaigns, managed a national event, and rolled out a transnational project for market expansion.

Hi-Beau International

2019 | Singapore

Sympany Insurances

2017 - 2018 | Basel,
Switzerland
Client Advisor
Working as a client advisor at health insurance, I expanded my knowledge about delivering a holistically valuable experience to customers via diverse touchpoints.

Sympany Insurances

2017 - 2018 | Basel,
Switzerland

Branding Consultores

2017 | Quito,
Ecuador
Marketing & Communication Intern
My tasks included developing marketing strategies, generating content and managing the company’s profiles on several platforms as well as the website’s design.

Branding Consultores

2017 | Quito,
Ecuador

STRATEGIC VALUE ANALYST

Accenture

2022 | Zurich, Switzerland

In the CFO & Enterprise Value team, my focus lays on developing strategies to boost the operative performance of companies, creating futuristic visions for different business areas, analysing value propositions, and building trusting relationships with our clients.

Digital Learning Thesis Student

Victorinox

2021 | Schwyz, Switzerland

I develop my Bachelor’s thesis around the topic of digital learning facilitation. With the application of design management methodologies, my thesis aims at understanding how learning via a digital medium can be facilitated most effectively to employees with different levels of digital skills.

Junior Consultant

KB Touchpoint Management

2018 - 2020 | Aesch, Switzerland

In my role, I supported the company’s goal to encourage inspiring customer experiences while building an innovative, agile culture to drive the digitalization of customer experiences forward.

Creative Marketing Intern

Hi-Beau International

2019 | Singapore

I directly assisted the senior marketing managers, developed marketing strategies and campaigns, managed a national event, and rolled out a transnational project for market expansion.

Client Advisor

Sympany Insurances

2017 - 2018 | Basel, Switzerland

Working as a client advisor at a health insurance, I expanded my knowledge about delivering a holistically valuable experience to customers via diverse touchpoints.

Marketing & Communication Intern

Branding Consultores

2017 | Quito, Ecuador

My tasks included developing marketing strategies, generating content and managing the company’s profiles on several platforms as well as the website’s design.

Portfolio

Organisation Design
System Design
Communication Design
Copywriting
Product Design
Communication Design
Organisation Design
System Design
Communication Design
Copywriting
Product Design
Communication Design

Volunteering

Stanford University officially announced me as a “University Innovation Fellow”. The University Innovation Fellows program empowers students to become leaders of change in higher education. Fellows are leading a global movement to ensure that all students gain the attitudes, skills and knowledge required to navigate a complex world. In a team of four students, we develop concepts to improve the student experiences at Lucerne University of Applied Sciences.

I have successfully participated in the “Remember Now” Research Project led by the Design Laboratory at the Harvard T. H. Chan School of Public Health. In the Remember Now research project, behaviours are observed, with the goal of designing life after COVID-19. The contribution refers to research activities, including remote subject identification, and remote data gathering, organizing, coding, and uploading.

References