HI, I'M LARA

Nice to meet you!

I‘m from Switzerland where I study Design Management International. With experience in marketing, communication & sales, my strengths lie in strategic thinking, with a human-centred approach. Click below to check out my work.

About

LIFE IS ABOUT PEOPLE.

My passions revolve around people – understanding them, their individual needs, desires, and comprehending what has to be done to satisfy these. Today’s complex issues require a human-centred, holistic, and problem-oriented approach. And this is the attitude I bring to an organization.

Digital Transformations
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Customer Centricity
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Strategic Innovation
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Design Management
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Experience

Victorinox

2021 | Schwyz,
Switzerland
Digital Learning Thesis Student
I develop my Bachelor’s thesis around the topic of digital learning facilitation. With the application of design management methodologies, my thesis aims at understanding how learning via a digital medium can be facilitated most effectively to employees with different levels of digital skills.

Victorinox

2021 | Schwyz,
Switzerland

Amazon Web Services

2020 | London,
United Kingdom
Sales Account Representative Intern
In the sales team, I developed digital transformation strategies and service mapping while focusing on understanding industry-wide pain points and priorities. I learned the AWS portfolio, driving technologies, and how to innovate new ways of working to improve efficiency.

Amazon Web Services

2020 | London,
United Kingdom

KB Touchpoint Management

2018 - 2020 | Aesch,
Switzerland
Junior Consultant
In my role, I supported the company’s goal to encourage inspiring customer experiences while building an innovative, agile culture to drive the digitalization of customer experiences forward.

KB Touchpoint Management

2018 - 2020 | Aesch,
Switzerland

Hi-Beau International

2019 | Singapore
Creative Marketing Intern
I directly assisted the senior marketing managers, developed marketing strategies and campaigns, managed a national event, and rolled out a transnational project for market expansion.

Hi-Beau International

2019 | Singapore

Sympany Insurances

2017 - 2018 | Basel,
Switzerland
Client Advisor
Working as a client advisor at health insurance, I expanded my knowledge about delivering a holistically valuable experience to customers via diverse touchpoints.

Sympany Insurances

2017 - 2018 | Basel,
Switzerland

Branding Consultores

2017 | Quito,
Ecuador
Marketing & Communication Intern
My tasks included developing marketing strategies, generating content and managing the company’s profiles on several platforms as well as the website’s design.

Branding Consultores

2017 | Quito,
Ecuador

Digital Learning Thesis Student

Victorinox

2021 | Schwyz, Switzerland

I develop my Bachelor’s thesis around the topic of digital learning facilitation. With the application of design management methodologies, my thesis aims at understanding how learning via a digital medium can be facilitated most effectively to employees with different levels of digital skills.

Junior Consultant

KB Touchpoint Management

2018 - 2020 | Aesch, Switzerland

In my role, I supported the company’s goal to encourage inspiring customer experiences while building an innovative, agile culture to drive the digitalization of customer experiences forward.

Creative Marketing Intern

Hi-Beau International

2019 | Singapore

I directly assisted the senior marketing managers, developed marketing strategies and campaigns, managed a national event, and rolled out a transnational project for market expansion.

Client Advisor

Sympany Insurances

2017 - 2018 | Basel, Switzerland

Working as a client advisor at a health insurance, I expanded my knowledge about delivering a holistically valuable experience to customers via diverse touchpoints.

Marketing & Communication Intern

Branding Consultores

2017 | Quito, Ecuador

My tasks included developing marketing strategies, generating content and managing the company’s profiles on several platforms as well as the website’s design.

Portfolio

System Thinking
Interviews
Advertisements
Copywriting
Event Management
New Product Development
POSM
System Thinking
Interviews
Advertisements
Copywriting
Event Management
New Product Development

Volunteering

Stanford University officially announced me as a “University Innovation Fellow”. The University Innovation Fellows program empowers students to become leaders of change in higher education. Fellows are leading a global movement to ensure that all students gain the attitudes, skills and knowledge required to navigate a complex world. In a team of four students, we develop concepts to improve the student experiences at Lucerne University of Applied Sciences.

I have successfully participated in the “Remember Now” Research Project led by the Design Laboratory at the Harvard T. H. Chan School of Public Health. In the Remember Now research project, behaviours are observed, with the goal of designing life after COVID-19. The contribution refers to research activities, including remote subject identification, and remote data gathering, organizing, coding, and uploading.

References