Developing products or services according to the brand’s identity and satisfying the brand’s target group needs by a customer-centred approach, is one essential element of the bachelor program “Design Management International” which I am currently pursuing. Thanks to theory inputs from lectures who come from the industry, we as the students learn to design innovative and human-centred solutions, involving a communication strategy to launch the product on the market. The projects below were developed for the brands “Disney” and “Atelier Pfister”. The project for Disney was pure practice for students and without any consultation with the brand. However, the project for Atelier Pfister was developed in close collaboration with the brand and its PR and communication manager.