Developing products or services according to the brand’s identity and satisfying the target group’s needs by a customer-centered approach, is one essential element of the bachelor program “Design Management International” from which I graduated in 2020. I learned to design innovative and human-centered solutions, involving a communication strategy to launch products on the market. The projects below were developed for the brands “Disney”, “Swatch” and “Atelier Pfister”. The projects for Disney and Swatch were pure practice for students and without any consultation with the brand. The project for Atelier Pfister was developed in close collaboration with the brand and its PR and communication manager.