POSM

I was in charge of developing strategies and concepts for Point of Sale Materials for the products that are sold in retail stores or at events. This involves posters, shelf liners, shelf-talkers, leaflets or even a mobile counter. I developed the concepts and design briefs according to the strategy given by the sales department and closely worked together with the respective brand managers, inhouse designers, and an external design agency, who implemented the design briefs and created the artwork.