BACHELOR'S THESIS
INTRODUCTION
How does digitalisation cause problems for employees in Swiss small and medium-sized businesses? How were these problems identified? Watch the video below to find out and to receive an introduction into my thesis.
PROCESS & RESEARCH
First, I conducted primary and secondary research to understand the problem and its underlying causes. These dynamics were visualised and analysed in a system map, a problem map and a stakeholder map. The analysis made clear that the most significant problem area to address is the employees’ attitude, mindset, and fears. Next, prototypes of a solution approach have been co-created with a total of 21 stakeholders who influence the problem area.
SOLUTION APPROACH
The intervention to address the problem area is a learning campaign consisting of learning experiences that make up a holistic learning journey for employees. The campaign encourages Learning Management System (LMS) usage, is built upon the AIDA model, and follows the design principles of an integrated communication campaign. The employees’ learning journey was developed to integrate the learning experiences into each stage of the employment period. This demonstrates how the solution approach forms part of the wider work environment.
Learning Campaign
Learning Experiences
Learning Journey
VALUE CREATION
How does this intervention create value for relevant stakeholders? Play the podcast to hear it directly from the relevant stakeholders who were interviewed.
CONCLUSION
To conclude, watch the video below to hear about the three key learnings from the process.
Lastly, more information on the proposed intervention can be accessed by downloading the booklet. The booklet serves as a guide on how to design a learning campaign, successfully integrating digital learning opportunities.